SignalForge GTM

Campaigns

Charlotte Home services campaigns built around buyer intent signals and local proof.

2

Live

2

Ready to launch

$6,500

Total budget

No launch loaded. Start from Dashboard launch input.

1

Charlotte Search Intent

Ready

Google Search Ads

Budget$1,625 / month

65% ready to launch

Goal

Capture buyers actively searching for home services services in Charlotte with high-intent keywords.

Channel

Google Ads + Google Business Profile

Copy angle

"Charlotte's trusted home services service — same-day response, satisfaction guarantee." Use urgency and location in every headline.

Success metric

Cost per lead under $50, 5+ inbound calls/week

Next action

Set up conversion tracking on phone calls and form submissions before launching ads.

2

Review Velocity Program

Live

Reputation + Retention

Budget$0 direct cost (time investment)

80% ready to launch

Goal

Build to 25+ Google reviews with 4.8+ rating to dominate local Maps rankings.

Channel

SMS follow-up sequence + Google Business Profile

Copy angle

Post-job SMS: "Thanks for choosing us, [Name]! If we earned it, a quick Google review helps other Charlotte homeowners find reliable service: [link]"

Success metric

10 new reviews in first 30 days, Maps position in top 3

Next action

Send review requests to the last 10 completed jobs today.

3

Local Partner Referral

Draft

Partnership

Budget$0 direct cost (10% referral fee on converted jobs)

30% ready to launch

Goal

Build a network of 8–10 local businesses who send qualified home services referrals monthly.

Channel

Direct outreach + referral agreement

Copy angle

"We send you roofing leads, you send us HVAC leads" — mutual referral partnerships with real estate agents, property managers, and adjacent trades.

Success metric

5 active partners sending 2+ referrals/month each

Next action

List 20 potential partner businesses in your area and send the first 5 outreach messages this week.

4

Before/After Proof Content

Live

Social Media

Budget$325 / month (boost top posts weekly)

55% ready to launch

Goal

Build local brand trust through proof content that shows real work for real Charlotte customers.

Channel

Instagram, Facebook, Nextdoor

Copy angle

Document every job with a before photo, an in-progress photo, and an after photo. Caption: "[Specific neighborhood] job completed today — [specific problem solved]. DM for a free estimate."

Success metric

2 inbound DMs/week from organic content within 30 days

Next action

Take before/after photos on the next 3 jobs and post this week.

5

Neighborhood Outbound Sprint

Ready

Direct Outreach

Budget$0 direct cost (2 hours/week of outreach time)

45% ready to launch

Goal

Generate 10 new home services quotes in Charlotte through personalized direct outreach to high-fit prospects.

Channel

Email, LinkedIn, or door-to-door depending on segment

Copy angle

"We recently completed work for 3 properties on [their street/area]. We have a scheduling window open next week and wanted to offer a free assessment to neighbors." Hyper-local specificity lifts response rates significantly.

Success metric

15% response rate, 5 estimates booked per 50 contacts

Next action

Pull a list of 50 addresses in your top-performing neighborhood and start the sequence.

Campaign principles

  • Launch one campaign at a time. Prove it works before adding the next.

  • Set a clear kill threshold: if a campaign doesn't hit its success metric in 3 weeks, pause and diagnose before spending more.

  • Track campaign attribution from day one. If you can't measure it, don't scale it.

  • Local campaigns live and die by response speed. Set up instant notification on all lead forms and phone calls.

  • Your best campaigns will come from customer language, not your own. Use exact quotes from customer conversations in your copy.